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Brand Culture
Company Brand Culture
Brand Culture
  • Our Mission
  • corporate vision
Our Mission
A colorful and happy life
"Science and Innovation": Technology, Innovation, Creation
"Colorful and Happy Life": reflects the social responsibility to the natural complex of society
corporate vision
The leader of civilian nylon technology
core value
Customer-centric, striver-oriented, share with partners
  • Customer-centric
    Customer-centric
    It is the highest action program of Yongrong people; to provide services to customers, to maximize customer needs, and to continuously create value for customers; customer satisfaction is the standard to measure all work.
  • Focus on the struggler
    Focus on the struggler
    Strugglers can first be customer-centric and create tangible value for customers; Strugglers use their own efforts and dedication to enhance their individual comprehensive capabilities and achieve personal achievements; Yongrong always pays attention to the growth of the strugglers and builds for the strugglers A good career development channel, build a diversified platform for realizing value, provide a more complete career guarantee, and make it sustainable development and struggle.
  • Share with collaborators
    Share with collaborators
    Yongrong always adheres to the concept of openness and cooperation, and works hand in hand with partners to share resources, share results, and develop together.
Enterprise spirit
Harmony and symbiosis, keeping upright and creating new
Harmony
It means seeking common ground while reserving differences and building consensus. Harmonious development and co-prosperity with the country, society, and the environment; sharing resources with partners to benefit from harmony; growing hand in hand with employees, sharing prosperity and disgrace.
Keep up with the new
It means abiding by the right way, innovation and change. "Positive" refers to righteousness, righteousness, and justice, and "new" means innovation, renewal, and welcome. The two complement each other, symbiosis and complement each other. On the basis of adhering to the right way and inheriting the tradition, dare to innovate and be good at flexibility.
Enterprise development strategy
Terminalization
Integration
Science and Technology
Number intelligence
Globalization
Terminalization
Always have the awareness and mission of achieving end customers, and continue to extend to the end demand of new chemical materials, the main directions are mobile cars, medical care, food packaging, fashion clothing, and 5G+ robots.
Integration
Expanding to the upstream of the petrochemical industry chain to obtain high-quality and stable raw material resources in order to achieve economies of scale to reduce costs and increase efficiency.
Science and Technology
Research and develop cutting-edge technologies, through the close integration of "production, study, research and application", research and develop new processes, new materials, new applications, and take the road of innovation-driven development.
Number intelligence
Drive transformation and upgrading with digitization and intelligence, realize intelligent operation and intelligent manufacturing, and build a world-class lighthouse factory.
Globalization
Expanding on a global scale, taking marketing globalization as a starting point, realizing globalization of production, technology, and talent.
  • Corporate brand concept

    Fashion: represents clothing fashion, including underwear, sports, outdoor, etc.;

    Health: In the future, Yongrong's products will provide applications for people's health;

    Exploration: On behalf of technological innovation, inject technology into terminal applications;

  • Corporate Social Responsibility

    Green safety dedication

Corporate Culture Concept
Guided by the "wolf pack" war culture
  • Survive first
    Always maintain a sense of eternal crisis and struggle
  • Rule first
    Always maintain an eternal sense of obedience and execution
  • Team first
    Always maintain forever cooperation and awareness of the overall situation
  • Loyalty first
    Always maintain an eternal sense of sacrifice and gratitude
Team spirit
Hard work
The sharp edge of the sword comes from sharpening, and the fragrance of plum blossom comes from the bitter cold. Only by persisting in long-term struggle, persistent pursuit, continuous focus, and unremitting exploration can we achieve the ultimate victory.
  • Integrity cooperation
    Honesty is also the basis of teamwork. Only honesty can trust each other, only honesty can strengthen cooperation, and only cooperation can succeed.
  • Open Empowerment
    We must emancipate our minds, tolerate more cultures, learn more knowledge, and master more skills; as an executive, we must take the responsibility of helping employees improve, and at the same time empower employees, learn and progress together.
  • Innovative knowledge
    The world is constantly in motion and change. Only by constantly embracing change, constantly pioneering and innovating, and improving our ability to adapt to changes, can we keep pace with the development of the world and truly stay on top of the trend.
  • Self-criticism
    The way human beings explore the truth is a process of negation, affirmation, negation, continuous reflection, self-improvement and sublation. Through self-criticism, the struggler can correctly understand themselves and constantly improve themselves. In addition, anyone can make pertinent criticisms of others and provide help to colleagues.
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Corporate slogan
Dream of everlasting, colorful life!